Case IH merchandising

Merchandising involves the promotion of product sales by coordinating and developing advertising, display and sales strategies.

Scientific merchandising strategies includes:

Strategic control of floor traffic

Use of specialised display shelving and fixtures

Capitalising on all floor space

Purposefully planned product positioning

Ongoing planning and maintenance

To make merchandising effective it takes creating a user-friendly and enjoyable shopping experience that will assist customers to locate parts and encourage them to buy more. Although effective merchandising strategies may be scientific, still there is no magic formula. It is the customer who determines the effectiveness or otherwise of a display through their decision to purchase.

By applying the dynamics of scientific merchandising, you can dramatically amplify the effectiveness of your Case IH showroom and improve the profitability of your overall operation!